BEM Microcredential

 

 

 

 

 

 

 

Name of the

microcredential

 Digital Marketing Research
BEM

content (for all partners)

 Purpose of the microcredential Participates in the collection of data for the implementation of digital marketing activities, i.e. digital marketing research
Target groups (who it is intended for) Marketing Professionals: Individuals already working in marketing roles who want to improve their research skills and stay current with digital marketing trends.
Business Owners and Entrepreneurs: Small business owners and startup founders who want to improve their marketing strategies and better understand their market.
Students: Individuals with degrees in marketing, business or related fields who wish to enhance their employability with specialized skills in digital marketing research.
Career Change: Professionals from other fields who want to transition into digital marketing roles.
Freelancers and Consultants: Independent marketers and consultants who want to offer more comprehensive services to their clients by including advanced research capabilities.
Marketing Analysts and Data Scientists: Those who want to deepen their understanding of the application of digital marketing data in decision making.
Corporate teams: Teams in larger organizations looking to streamline their marketing departments and improve their data- driven marketing strategies.
Each of these groups will benefit from learning how to effectively collect, analyze and interpret digital marketing data to inform their strategies and decisions.
Sector Economics, law and trade

 

Area(s) of Application/Operating Environment People with digital marketing research microcredentials can use their skills and knowledge in a variety of impactful ways in the industry. Here are some of the key uses:

 

Enhanced decision making: By interpreting data and market trends, they can make informed decisions that improve marketing strategies and results.

 

Target Marketing: They can better identify and understand target audiences, enabling more personalized and effective marketing campaigns.

Performance Optimization: Through analysis of key metrics, they can pinpoint areas of improvement and optimize campaigns for better performance and higher ROI.

 

Competitor Analysis: They can perform competitive analysis to understand what competitors are doing, identifying opportunities and threats in the market.

Customer Insights: Collecting and analyzing customer data helps in understanding customer behavior, preferences and satisfaction, leading to better customer engagement and retention.

 

Content Strategy Development: They can develop content strategies that will resonate with target audiences based on thorough research and data analysis.

 

SEO and SEM Improvement: They can use data to improve their search engine optimization (SEO) and search engine marketing (SEM) strategies, improving visibility and traffic.

Effective Social Media Management: Analyzing social media metrics to refine strategies, increase engagement and reach across platforms.

 

Email Marketing Optimization: They can design and test email marketing campaigns to maximize open rates, click-through rates and conversions.

Consulting and Advising: They can provide expert advice and actionable recommendations to businesses looking to improve their digital marketing efforts.

 

Market Research Projects: Conduct thorough market research projects to provide comprehensive insights that drive business growth and innovation.

Data-driven culture: Promoting a data-driven culture in organizations, encouraging the use of research and analytics in day-to-day decision-making processes.
Overall, a digital marketing research microcredential equips

individuals with the ability to use data and research to drive more effective, efficient, and strategic marketing efforts.
Typical Job Positions/Job Tasks –        Collection of primary and secondary data using digital tools

–        Data processing using digital tools

–        Analyzing data, determining market trends, customer preferences and the competitive landscape

–        Making marketing decisions based on conducted marketing research.
Learning outcomes (professional and key competencies) Knowledge

 

–        Identifies goals, vision and mission of the organization;

–        Identifies the organizational culture;

–        Recognizes values of brands with which it communicates;

–        Defines marketing objectives;

–        Describes the content of a marketing plan;

–        Describes the market research procedure;

–        Distinguishes consumer psychology research techniques;

–        Describes the procedure for implementing an annual marketing plan;

–        Explains the methodology for creating a daily, weekly, monthly and annual digital marketing

 Skills

 

–        Prepares and proposes a list of potential clients;

–        Participates in digital marketing research;

–        Communicates with clients electronically and in writing or by phone;

–        Uses a methodology for creating an annual plan for digital marketing;

–        Prepares a base of clients and collaborators.

 Key competencies

 

–        Uses modern professional terminology.

–        Possesses basic knowledge in the field of statistics and the ability to visually present numerical data and trends.

–        Interprets facts and attitudes orally and in writing.

–        Maintains open communication with clients and colleagues in an appropriate and creative manner.

–        Uses software analytics packages in order to obtain relevant data relevant to digital marketing.

–        Builds a sense of trust among customers, loyalty among superiors and has a proactive

and self- initiative
report using digital tools;

–      Differentiates customers according to their characteristics and needs.

 attitude to work.
Checking Criteria Proceedings
·       Differentiates the mission and vision of the organization

·       Determines marketing objectives

·       Segments target group/audience

·       Participates in the development of an annual plan for digital marketing

·       Applies digital marketing research procedures and techniques

·       Applies digital tools

·       Conducts marketing activities

·       Collect the data

·       Applies techniques to analyze data

·       Builds a base of clients and collaborators

·       Communicates with clients in an appropriate manner

·       Interprets legislation.
Recognized/Accepted by

(Confirmed by Memorandum of Understanding)

 Company names:

 

LLC “2by4 Grup” Skopje
Organizers of training and development Companies

Secondary VET schools VET providers
Additional information (if applicable) Conditions for

following the training

 Individuals with completed secondary education, level IV. 74 hours
Recommended

training duration
Detailed content (national, if applicable) Position in existing educational programs The abovementioned MS is not represented in the existing educational programs as such, but the qualification Technician for e-commerce and digital marketing from the Economy, Law and Trade Sector is based on the standard of occupation Digital marketer.

 

3 ECVET
Reference to the national qualification

framework
Number of credits