BEM Micro-credential

 

BEM content (for all partners)

 Title/name of the credential Fast food (pizza) product marketing,

marketer: positioning and promotion of fast food (pizza) in the market
Function of the micro- credentials / purpose Specialisation
Possible target groups It is intended for individuals who want to engage in the market process, who are interested in acquiring certain abilities in the direction of the production,

distribution, promotion, continuity of existence in the market of fast food (pizza)
Branch/sector of application Production and sale of food
Fields of application / work

environment

 Fast food outlets
Typical work/professional tasks ·         study of the market, competitors, target group

·         developing a pizza positioning strategy

·         price approval and communication strategy development

·         coordination of work between employees, marketing and sales departments

·       generation of hypotheses and ideas and their testing, particularly in relation to increasing demand

·         functional restart planning of the company,

·         increasing product recognition

·         control of results
·         determination of marketing strategy
Learning outcomes (personal and job related) Knowledge Skills competences
·       economic knowledge

·       knowledge of marketing skills

·       Knowledge of product science

·       some computer knowledge

·       knowledge of using the Internet

 Language skills

·  Native

·  Two foreign languages to communicate, as well as to use professional literature

Computer skills

·       Internet

·       MS Word

·       MS Excell

·       Google forms

Job skills

·        Market research Collection and processing of information

Personal skills

 

·        striving for creative self- realization

·        responsibility

·        conscientiousness

·        discipline

·        dynamism

 ·        ability    to               be informed                      of changes in the economic environment

·        ability                       to

search                    and store information

·        ability               to ensure communicatio n             through network equipment

·        ability                         to establish contact                  with

the                target group

·        ability to carry out a survey

·        ability                       to
·        ability to work effectively in a team

·        desire            for                      self- improvement

·        Ability        to         identify consumer preferences

·        ability to raise claims

·        ability to communicate correctly with the target group

·        literacy

·        tolerance and patience,

·        ability to respond quickly to each changing environment

 promote                     the product

·        ability                               to maintain                     the producer- consumer relationship

·        ability                       to implement the correct billing process

·        accurate representation of the product, so         that         the consumer fully understands its advantages and full compliance with him and his requirements
Validation criteria procedures
1.     compliance

2.     flexibility and target focus

3.     reliability

 1.      Formation of Examination Committee (EC)

2.      Applicant makes a Performance of a Test Project

based on given topic
3.      Resolution of EC

4.      Awarding a certificate or digital badge
Recognised/accepted

(documented by MoU)

 Name of companies

Mickinyan LTD
Provider(s) From private sector
Additional information (if needed) Entry level / prerequisites It is necessary that the individual has prior marketing knowledge and skills, computer skills.

 

Duration: 72 hours.
Possible duration (recommendation)
Specific content (national)

(if needed)

 Position in the chain of educational programmes IV-V level of NQF.
Reference to NQF
Credits