BEM Micro-credential

 

BEM content (for all partners)

 Title/name of the credential Guest house Services SMM – Guest house Services Marketing Manager on Social

Platforms (Intermediate Professional Level)
Function of the micro- credentials / purpose Specialization
Possible target groups People active on social platforms who are interested in marketing activities related to hotel services on social platforms, namely: managing business pages, advertising, promotion, attracting new customers and providing feedback to subscribers, creating

interesting content
Branch/sector of application Provision of guest house services
Fields of application / work environment Guest houses
Typical work/professional tasks ·      management of the guest house brand page on social networks (Facebook, Instagram, Youtube, Twitter, Tik-Tok, Pinterest, Вконтакте, etc.), creation of interesting content

·     attraction of new subscribers, maintenance of existing subscribers. most often this is done by creating interactive content, for example by running games, quizzes, polls, tests, challenges

·      achieving results for the business, for example, selling a service directly from the page, increasing the visibility and number of visits to the page, expanding the

audience of the page, increasing activity
·      communication with subscribers of the page. Guest house Services SMM manager responds to comments, emails, feedback on postings on the guest house page, conducts a conversation with the audience, tags page followers to increase the visibility of posts, encourages engagement, responds to questions, problems and complaints

·     creation of targeted advertising, which will ensure maximum effectiveness in the target segment of customers

·     Working with messengers, sharing links to the guest house page on social media
Learning outcomes (personal and job related) Knowledge Skills competences
·       base computer

·       computer information processing

·       photo and video editing

·       rules for using e-mail

·       search and storage of information on the Internet

·       marketing activities

·       service etiquette

 Language skills

·  Native

·  Two foreign languages to communicate, as well as to use professional literature

Computer skills

·       Internet Explorer

·       MS Word,

·       MS Excell,

·       photo and video editing programs

Job skills

·       management of pages in social networks

·       Promotion of hotel services

 ·       mastering                                                                        the principles of working with social networks; this                      includes understanding                      basic advertising algorithms                                                and schemes

·       Ability to work with all recognized social platforms

·       planning                        and creating attention- grabbing quality content

·       ability to create literate and easy-to-

understand texts
Personal skills

·        Desire and readiness for continuous improvement of abilities and skills

·        literate speech

·        creative approach

·        work discipline

·        attention

·        ability to communicate respectfully, politely with the audience

·        tolerance, patience

·        Operability

·        ability to work in a team

·        flexibility

 ·       ability to apply visual and graphic effects

·       creating and editing audio and video content

·       Knowledge of SEO (Search                        Engine Optimization).

·       Ability to efficiently distribute tags and links

·       Analytical capabilities                            to determine                       content popularity

·       control of changes in audience behavior

·       creation of targeted advertising aimed at the target segment

·       Knowledge                             of graphic                        editing programs for photo

and video content
Validation criteria procedures
1.    compliance

2.    flexibility and target focus

3.    reliability

 1.     Formation of Examination Committee (EC)

2.     Applicant makes a Performance of
a Test Project based on given topic

3.     Resolution of EC

4.     Awarding a certificate or digital badge
Recognised/accepted (documented by MoU) Name of companies Mickinyan LTD
Provider(s) From private and state sectors
Additional information (if needed) Entry level / prerequisites It is necessary that the individual has basic knowledge and skills of marketing, computer skills.

Duration: 72 hours
 

Possible duration (recommendation)
Specific content (national)

(if needed)

 Position in the chain of educational programmes IV-V level of NQF.
Reference to NQF
Credits