PaintingSkillsAcademy – TRAINING
Activity /


Job-based Intensive-Workshop

UNIT 4 Marketing, communication and sales

UNIT 4-2 Communication and sales

Ident number of the activity / UNIT L6_U4-2
Activity type Two-day intensive workshop
EQF-Level 6
Field Problem solving workshop.

“Learning on the job” in a new form – the perfect combination in which the elaboration Management of your own project (working on your own projects) can be professionalized through new knowledge and accelerated through a concentrated working atmosphere. This workshop makes it possible to build up new knowledge and at the same time to develop your own conception as far as possible. The speaker with practical experience is available as a sparring partner. The direct speaker feedback and an undisturbed working atmosphere enable concentrated work on your project.

Target group Managers, master craftsmen (also across different industries)
Entry requirement Individuals with advanced skills who have mastered their subject and demonstrate innovative abilities.
Provider, place of learning SBG Dresden mbH
Contact details of the provider SBG Dresden mbH

Contact person: René Günthel

Gutenbergstr. 6, D-01307 Dresden

Telefon +49 351-4445-611

Lecturer / Trainer M. Muster – Expert*in for Communication and sales in the (painting) trade

(Short profile see questionnaire for lecturers)

Dates, duration of the activity Date: 10. and 11.07.2023, Time: daily 9.30-17.30 hrs.

Duration: 2 days presence workshop + 30 minutes phone coaching

Telephone coaching: by appointment (approx. 4 weeks after the end of the workshop).

Temporal utilization Full time
Prices per person (participant) € 1,950.00 plus 19% VAT. The price per person includes the seminar participation & documents, drinks during breaks & lunch, certificate of attendance.
Max. Number of participants max. 10 persons per workshop
Funding opportunities National framework conditions (e.g. education bonus in germany)
Ident number of the activity / UNIT L6_U4-2
Goals / field of competence Participants gain a complete overview of managing and leading complex technical or professional activities or projects. They take responsibility for decision-making in unpredictable work or learning contexts.
Training tasks Description of detailed goals / content (fine goals). Learning outcomes according to PSA qualification portfolio:
Knowledge He / she knows

·    the principles of advertising design and can show them.

·    the meaning and components of corporate identity.

·    the importance and the main features of CRM (Customer Relationship Management).

·    the importance of modern communication using suitable media.

·    the basics of a sales pitch (preparation and implementation).

·    the content-related elements and the structure of a price discussion.

·    the characteristics of a communication concept.

·    the importance of customer orientation, customer satisfaction, customer fascination and customer loyalty.

Skills He / she can

·       explain the importance of customer orientation.

·       identify and apply measures for customer acquisition and customer care.

·       use media in a target group-oriented manner.

·       design presentation documents and uses them.

·       create customer-friendly offers.

·       present the benefits of services in the painting trade in a customer-oriented manner (basic and additional benefits).

·       apply the basics of the sales pitch (technical discussion).

·       prepare and carry out price discussions in a conclusion-oriented manner (sellogram, list of objections, argumentation of benefits).

·      conduct an expert discussion, this means show professional connections on which the project is based, explain the process and present job-related technical problems and their solutions.

  Responsibility and autonomy He / she is able

·       to develop and evaluate a communication concept and to justify suitable sales promotion measures.

·       to have a technical discussion with the customer and is able to take new developments into account.

Further informations Methodology

–         Keynote speeches

–         Editing of your own current project

–         Active exchange of experiences

–         Practical examples and expert tips

–         Proven templates & checklists

–         Trainer as sparring partner

–         Transfer support through telephone coaching after approx. 4 weeks

Please bring it with you to the workshop!

–         Own templates, own project

–         Own laptop, notebook, etc.

Assessment board Lecturer
Assessment basis


Observation and documentation of the work process (videos, photos, etc.).
Assessment criteria’s Ability to work in a team, assertiveness.
PSA certificate Confirmation of participation in the activity.
Advice on personal career planning Individual recommendations.


□ for the Job-based intensive workshop on … (fill in desired date)


Information about the participants

(1)         Name, first name __________________________________________________________________

Adress               __________________________________________________________________

Phone                __________________________________________________________________

Email                  __________________________________________________________________

Trade                 __________________________________________________________________

(2)         Name, first name __________________________________________________________________

Adress               __________________________________________________________________

Phone                __________________________________________________________________

Email                  __________________________________________________________________

Trade                 __________________________________________________________________

Hotel and breakfastif desired (Prices on request!)
Book your overnight stay in Dresden with you! Overnight stay and breakfast (Please check where applicable!)

□ Single room – € ….. per person/night

□ Double room – € ….. per person/night

□ Breakfast – € ….. per person/day

E-mail address for invoicing:


By registering, I/we accept the SBG Dresden mbH terms and conditions of participation and business.

___________________________________ _____________________________________________________

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