Job-based Intensive-Workshop Communication and sales

UNIT

UNIT 4 Marketing, communication and sales

UNIT 4-2 Communication and sales

“Learning on the job” in a new form – the perfect combination in which the elaboration Management of your own project (working on your own projects) can be professionalized through new knowledge and accelerated through a concentrated working atmosphere. This workshop makes it possible to build up new knowledge and at the same time to develop your own conception as far as possible. The speaker with practical experience is available as a sparring partner. The direct speaker feedback and an undisturbed working atmosphere enable concentrated work on your project.

Contact person: René Günthel

Gutenbergstr. 6, D-01307 Dresden

Telefon +49 351-4445-611

info@sbgdd.de

www.sbg.de

(Short profile see questionnaire for lecturers)

Duration: 2 days presence workshop + 30 minutes phone coaching

Telephone coaching: by appointment (approx. 4 weeks after the end of the workshop).

·    the principles of advertising design and can show them.

·    the meaning and components of corporate identity.

·    the importance and the main features of CRM (Customer Relationship Management).

·    the importance of modern communication using suitable media.

·    the basics of a sales pitch (preparation and implementation).

·    the content-related elements and the structure of a price discussion.

·    the characteristics of a communication concept.

·    the importance of customer orientation, customer satisfaction, customer fascination and customer loyalty.

·       explain the importance of customer orientation.

·       identify and apply measures for customer acquisition and customer care.

·       use media in a target group-oriented manner.

·       design presentation documents and uses them.

·       create customer-friendly offers.

·       present the benefits of services in the painting trade in a customer-oriented manner (basic and additional benefits).

·       apply the basics of the sales pitch (technical discussion).

·       prepare and carry out price discussions in a conclusion-oriented manner (sellogram, list of objections, argumentation of benefits).

·      conduct an expert discussion, this means show professional connections on which the project is based, explain the process and present job-related technical problems and their solutions.

·       to develop and evaluate a communication concept and to justify suitable sales promotion measures.

·       to have a technical discussion with the customer and is able to take new developments into account.

–         Keynote speeches

–         Editing of your own current project

–         Active exchange of experiences

–         Practical examples and expert tips

–         Proven templates & checklists

–         Trainer as sparring partner

–         Transfer support through telephone coaching after approx. 4 weeks

–         Own templates, own project

–         Own laptop, notebook, etc.

□ Single room – € ….. per person/night

□ Double room – € ….. per person/night

□ Breakfast – € ….. per person/day

E-mail address for invoicing:

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